About me
Mahsuum Daiiani
I’m a product designer with a rigorously interdisciplinary background in Human–Computer Interaction (HCI), Filmmaking, and Anthropology, driven by curiosity about how design shapes thought, behaviour, and emotion.
My work sits at the intersection of clarity and storytelling, turning complex systems into calm, intuitive experiences without stripping away depth. I care deeply about inclusion, cultural nuance, and designing with real human constraints in mind, especially in health, behaviour change, and impact-oriented products. I ask uncomfortable questions and believe good design should feel both intelligent and humane.
If you're interested, you can access my PhD thesis via the link below: https://hdl.handle.net/1885/733728063
What I Offer
As a product designer, I use visual storytelling to craft clear, meaningful experiences that connect emotionally and inspire action.
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Product Strategy
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. App Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Product Strategy
Defining the product’s core problem and narrative
Mapping user journeys to business outcomes
Strategic feature framing and prioritisation
Translating vision into actionable roadmaps
3. App Design
Designing end-to-end mobile app experiences
Structuring flows and navigation around user intent
Reducing cognitive load through clear interaction design
Prototyping and validating app concepts through iteration
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Product Strategy
Defining the product’s core problem and narrative
Mapping user journeys to business outcomes
Strategic feature framing and prioritisation
Translating vision into actionable roadmaps
3. App Design
Designing end-to-end mobile app experiences
Structuring flows and navigation around user intent
Reducing cognitive load through clear interaction design
Prototyping and validating app concepts through iteration
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
My Journey
At the intersection of cinematic storytelling and Human–Computer Interaction research, my design approach is driven by curiosity about how people think, feel, and interact with systems. My background shapes my work today: purposeful, user-centred digital experiences where story and structure work hand in hand.
UX Consultant / Designer
Freelance
2024 - Present
UX Consultant / Designer
Freelance
2024 - Present
UX Consultant / Designer
Freelance
2024 - Present
Creative Director
Triangle Design Office
2021 - 2023
Creative Director
Triangle Design Office
2021 - 2023
Creative Director
Triangle Design Office
2021 - 2023
Research Officer (Design)
ANU
2022 - 2023
Research Officer (Design)
ANU
2022 - 2023
Research Officer (Design)
ANU
2022 - 2023
HCI Researcher
University of Melbourne
2020-2021
HCI Researcher
University of Melbourne
2020-2021
HCI Researcher
University of Melbourne
2020-2021
My Tech Stack
I design with intention. Figma for clear, considered interfaces. Miro for making sense of complexity. Notion for structuring research and decisions. Hotjar for learning from real user behaviour. Every tool supports how I think, question, and design.
Figma
My tool for shaping interfaces and design systems, from early concepts to polished, developer-ready prototypes.
Figma
My tool for shaping interfaces and design systems, from early concepts to polished, developer-ready prototypes.
Miro
My space to create esearch synthesis, journey mapping, system thinking, and collaborative workshops.
Miro
My space to create esearch synthesis, journey mapping, system thinking, and collaborative workshops.
Notion
My hub for organising research, documenting decisions, and keeping projects coherent end to end.
Notion
My hub for organising research, documenting decisions, and keeping projects coherent end to end.
Hotjar
My lens into real user behaviour, helping me validate assumptions through heatmaps, recordings, and feedback.
Hotjar
My lens into real user behaviour, helping me validate assumptions through heatmaps, recordings, and feedback.
Design with Strategy and Creativity
My process combines research, systems thinking, and creativity to understand complex problems, shape thoughtful solutions, and create digital experiences that communicate with clarity and purpose.
01.
Research & Strategy
This stage is about understanding your business, your audience, and what success looks like. I use research and strategic planning to shape a shared roadmap that steers the design process with clarity and intent.
01.
Research & Strategy
This stage is about understanding your business, your audience, and what success looks like. I use research and strategic planning to shape a shared roadmap that steers the design process with clarity and intent.
01.
Research & Strategy
This stage is about understanding your business, your audience, and what success looks like. I use research and strategic planning to shape a shared roadmap that steers the design process with clarity and intent.
02.
Concept & Ideation
In this phase, I collaborate with you to explore ideas that reflect your vision. Concepts evolve from early sketches into wireframes that establish the foundation for design and functionality.
02.
Concept & Ideation
In this phase, I collaborate with you to explore ideas that reflect your vision. Concepts evolve from early sketches into wireframes that establish the foundation for design and functionality.
02.
Concept & Ideation
In this phase, I collaborate with you to explore ideas that reflect your vision. Concepts evolve from early sketches into wireframes that establish the foundation for design and functionality.
03.
Feedback & Refinement
This stage is about dialogue and iteration. I review the design with you, gather feedback, and iteratively refine the work to ensure it aligns with your goals, expectations, and vision.
03.
Feedback & Refinement
This stage is about dialogue and iteration. I review the design with you, gather feedback, and iteratively refine the work to ensure it aligns with your goals, expectations, and vision.
03.
Feedback & Refinement
This stage is about dialogue and iteration. I review the design with you, gather feedback, and iteratively refine the work to ensure it aligns with your goals, expectations, and vision.
04.
Testing & Optimisation
Through testing and validation, I identify usability and performance issues and refine the design to ensure a seamless, cross-device user experience.
04.
Testing & Optimisation
Through testing and validation, I identify usability and performance issues and refine the design to ensure a seamless, cross-device user experience.
04.
Testing & Optimisation
Through testing and validation, I identify usability and performance issues and refine the design to ensure a seamless, cross-device user experience.
05.
Launch & Delivery
After finalisation, I provide a clear design handover and support the launch through collaboration, review, and UX guidance.
05.
Launch & Delivery
After finalisation, I provide a clear design handover and support the launch through collaboration, review, and UX guidance.
05.
Launch & Delivery
After finalisation, I provide a clear design handover and support the launch through collaboration, review, and UX guidance.
Hi
Hi
Hi
Let's work together
If you’re shaping a new product, refining an existing one, or unsure where to start, I can help bring clarity, structure, and direction.
About me
Mahsuum Daiiani
I’m a product designer with a rigorously interdisciplinary background in Human–Computer Interaction (HCI), Filmmaking, and Anthropology, driven by curiosity about how design shapes thought, behaviour, and emotion.
My work sits at the intersection of clarity and storytelling, turning complex systems into calm, intuitive experiences without stripping away depth. I care deeply about inclusion, cultural nuance, and designing with real human constraints in mind, especially in health, behaviour change, and impact-oriented products. I ask uncomfortable questions and believe good design should feel both intelligent and humane.
If you're interested, you can access my PhD thesis via the link below: https://hdl.handle.net/1885/733728063
What I Offer
As a product designer, I use visual storytelling to craft clear, meaningful experiences that connect emotionally and inspire action.
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Product Strategy
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. App Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Product Strategy
Defining the product’s core problem and narrative
Mapping user journeys to business outcomes
Strategic feature framing and prioritisation
Translating vision into actionable roadmaps
3. App Design
Designing end-to-end mobile app experiences
Structuring flows and navigation around user intent
Reducing cognitive load through clear interaction design
Prototyping and validating app concepts through iteration
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Product Strategy
Defining the product’s core problem and narrative
Mapping user journeys to business outcomes
Strategic feature framing and prioritisation
Translating vision into actionable roadmaps
3. App Design
Designing end-to-end mobile app experiences
Structuring flows and navigation around user intent
Reducing cognitive load through clear interaction design
Prototyping and validating app concepts through iteration
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
My Journey
At the intersection of cinematic storytelling and Human–Computer Interaction research, my design approach is driven by curiosity about how people think, feel, and interact with systems. My background shapes my work today: purposeful, user-centred digital experiences where story and structure work hand in hand.
UX Consultant / Designer
Freelance
2024 - Present
UX Consultant / Designer
Freelance
2024 - Present
UX Consultant / Designer
Freelance
2024 - Present
Creative Director
Triangle Design Office
2021 - 2023
Creative Director
Triangle Design Office
2021 - 2023
Creative Director
Triangle Design Office
2021 - 2023
Research Officer (Design)
ANU
2022 - 2023
Research Officer (Design)
ANU
2022 - 2023
Research Officer (Design)
ANU
2022 - 2023
HCI Researcher
University of Melbourne
2020-2021
HCI Researcher
University of Melbourne
2020-2021
HCI Researcher
University of Melbourne
2020-2021
My Tech Stack
I design with intention. Figma for clear, considered interfaces. Miro for making sense of complexity. Notion for structuring research and decisions. Hotjar for learning from real user behaviour. Every tool supports how I think, question, and design.
Figma
My tool for shaping interfaces and design systems, from early concepts to polished, developer-ready prototypes.
Figma
My tool for shaping interfaces and design systems, from early concepts to polished, developer-ready prototypes.
Miro
My space to create esearch synthesis, journey mapping, system thinking, and collaborative workshops.
Miro
My space to create esearch synthesis, journey mapping, system thinking, and collaborative workshops.
Notion
My hub for organising research, documenting decisions, and keeping projects coherent end to end.
Notion
My hub for organising research, documenting decisions, and keeping projects coherent end to end.
Hotjar
My lens into real user behaviour, helping me validate assumptions through heatmaps, recordings, and feedback.
Hotjar
My lens into real user behaviour, helping me validate assumptions through heatmaps, recordings, and feedback.
Design with Strategy and Creativity
My process combines research, systems thinking, and creativity to understand complex problems, shape thoughtful solutions, and create digital experiences that communicate with clarity and purpose.
01.
Research & Strategy
This stage is about understanding your business, your audience, and what success looks like. I use research and strategic planning to shape a shared roadmap that steers the design process with clarity and intent.
01.
Research & Strategy
This stage is about understanding your business, your audience, and what success looks like. I use research and strategic planning to shape a shared roadmap that steers the design process with clarity and intent.
01.
Research & Strategy
This stage is about understanding your business, your audience, and what success looks like. I use research and strategic planning to shape a shared roadmap that steers the design process with clarity and intent.
02.
Concept & Ideation
In this phase, I collaborate with you to explore ideas that reflect your vision. Concepts evolve from early sketches into wireframes that establish the foundation for design and functionality.
02.
Concept & Ideation
In this phase, I collaborate with you to explore ideas that reflect your vision. Concepts evolve from early sketches into wireframes that establish the foundation for design and functionality.
02.
Concept & Ideation
In this phase, I collaborate with you to explore ideas that reflect your vision. Concepts evolve from early sketches into wireframes that establish the foundation for design and functionality.
03.
Feedback & Refinement
This stage is about dialogue and iteration. I review the design with you, gather feedback, and iteratively refine the work to ensure it aligns with your goals, expectations, and vision.
03.
Feedback & Refinement
This stage is about dialogue and iteration. I review the design with you, gather feedback, and iteratively refine the work to ensure it aligns with your goals, expectations, and vision.
03.
Feedback & Refinement
This stage is about dialogue and iteration. I review the design with you, gather feedback, and iteratively refine the work to ensure it aligns with your goals, expectations, and vision.
04.
Testing & Optimisation
Through testing and validation, I identify usability and performance issues and refine the design to ensure a seamless, cross-device user experience.
04.
Testing & Optimisation
Through testing and validation, I identify usability and performance issues and refine the design to ensure a seamless, cross-device user experience.
04.
Testing & Optimisation
Through testing and validation, I identify usability and performance issues and refine the design to ensure a seamless, cross-device user experience.
05.
Launch & Delivery
After finalisation, I provide a clear design handover and support the launch through collaboration, review, and UX guidance.
05.
Launch & Delivery
After finalisation, I provide a clear design handover and support the launch through collaboration, review, and UX guidance.
05.
Launch & Delivery
After finalisation, I provide a clear design handover and support the launch through collaboration, review, and UX guidance.
Hi
Hi
Hi
Let's work together
If you’re shaping a new product, refining an existing one, or unsure where to start, I can help bring clarity, structure, and direction.
About me
Mahsuum Daiiani
I’m a product designer with a rigorously interdisciplinary background in Human–Computer Interaction (HCI), Filmmaking, and Anthropology, driven by curiosity about how design shapes thought, behaviour, and emotion.
My work sits at the intersection of clarity and storytelling, turning complex systems into calm, intuitive experiences without stripping away depth. I care deeply about inclusion, cultural nuance, and designing with real human constraints in mind, especially in health, behaviour change, and impact-oriented products. I ask uncomfortable questions and believe good design should feel both intelligent and humane.
If you're interested, you can access my PhD thesis via the link below: https://hdl.handle.net/1885/733728063
What I Offer
As a product designer, I use visual storytelling to craft clear, meaningful experiences that connect emotionally and inspire action.
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Product Strategy
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. App Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Product Strategy
Defining the product’s core problem and narrative
Mapping user journeys to business outcomes
Strategic feature framing and prioritisation
Translating vision into actionable roadmaps
3. App Design
Designing end-to-end mobile app experiences
Structuring flows and navigation around user intent
Reducing cognitive load through clear interaction design
Prototyping and validating app concepts through iteration
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Product Strategy
Defining the product’s core problem and narrative
Mapping user journeys to business outcomes
Strategic feature framing and prioritisation
Translating vision into actionable roadmaps
3. App Design
Designing end-to-end mobile app experiences
Structuring flows and navigation around user intent
Reducing cognitive load through clear interaction design
Prototyping and validating app concepts through iteration
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
My Journey
At the intersection of cinematic storytelling and Human–Computer Interaction research, my design approach is driven by curiosity about how people think, feel, and interact with systems. My background shapes my work today: purposeful, user-centred digital experiences where story and structure work hand in hand.
UX Consultant / Designer
Freelance
2024 - Present
UX Consultant / Designer
Freelance
2024 - Present
UX Consultant / Designer
Freelance
2024 - Present
Creative Director
Triangle Design Office
2021 - 2023
Creative Director
Triangle Design Office
2021 - 2023
Creative Director
Triangle Design Office
2021 - 2023
Research Officer (Design)
ANU
2022 - 2023
Research Officer (Design)
ANU
2022 - 2023
Research Officer (Design)
ANU
2022 - 2023
HCI Researcher
University of Melbourne
2020-2021
HCI Researcher
University of Melbourne
2020-2021
HCI Researcher
University of Melbourne
2020-2021
My Tech Stack
I design with intention. Figma for clear, considered interfaces. Miro for making sense of complexity. Notion for structuring research and decisions. Hotjar for learning from real user behaviour. Every tool supports how I think, question, and design.
Figma
My tool for shaping interfaces and design systems, from early concepts to polished, developer-ready prototypes.
Figma
My tool for shaping interfaces and design systems, from early concepts to polished, developer-ready prototypes.
Miro
My space to create esearch synthesis, journey mapping, system thinking, and collaborative workshops.
Miro
My space to create esearch synthesis, journey mapping, system thinking, and collaborative workshops.
Notion
My hub for organising research, documenting decisions, and keeping projects coherent end to end.
Notion
My hub for organising research, documenting decisions, and keeping projects coherent end to end.
Hotjar
My lens into real user behaviour, helping me validate assumptions through heatmaps, recordings, and feedback.
Hotjar
My lens into real user behaviour, helping me validate assumptions through heatmaps, recordings, and feedback.
Design with Strategy and Creativity
My process combines research, systems thinking, and creativity to understand complex problems, shape thoughtful solutions, and create digital experiences that communicate with clarity and purpose.
01.
Research & Strategy
This stage is about understanding your business, your audience, and what success looks like. I use research and strategic planning to shape a shared roadmap that steers the design process with clarity and intent.
01.
Research & Strategy
This stage is about understanding your business, your audience, and what success looks like. I use research and strategic planning to shape a shared roadmap that steers the design process with clarity and intent.
01.
Research & Strategy
This stage is about understanding your business, your audience, and what success looks like. I use research and strategic planning to shape a shared roadmap that steers the design process with clarity and intent.
02.
Concept & Ideation
In this phase, I collaborate with you to explore ideas that reflect your vision. Concepts evolve from early sketches into wireframes that establish the foundation for design and functionality.
02.
Concept & Ideation
In this phase, I collaborate with you to explore ideas that reflect your vision. Concepts evolve from early sketches into wireframes that establish the foundation for design and functionality.
02.
Concept & Ideation
In this phase, I collaborate with you to explore ideas that reflect your vision. Concepts evolve from early sketches into wireframes that establish the foundation for design and functionality.
03.
Feedback & Refinement
This stage is about dialogue and iteration. I review the design with you, gather feedback, and iteratively refine the work to ensure it aligns with your goals, expectations, and vision.
03.
Feedback & Refinement
This stage is about dialogue and iteration. I review the design with you, gather feedback, and iteratively refine the work to ensure it aligns with your goals, expectations, and vision.
03.
Feedback & Refinement
This stage is about dialogue and iteration. I review the design with you, gather feedback, and iteratively refine the work to ensure it aligns with your goals, expectations, and vision.
04.
Testing & Optimisation
Through testing and validation, I identify usability and performance issues and refine the design to ensure a seamless, cross-device user experience.
04.
Testing & Optimisation
Through testing and validation, I identify usability and performance issues and refine the design to ensure a seamless, cross-device user experience.
04.
Testing & Optimisation
Through testing and validation, I identify usability and performance issues and refine the design to ensure a seamless, cross-device user experience.
05.
Launch & Delivery
After finalisation, I provide a clear design handover and support the launch through collaboration, review, and UX guidance.
05.
Launch & Delivery
After finalisation, I provide a clear design handover and support the launch through collaboration, review, and UX guidance.
05.
Launch & Delivery
After finalisation, I provide a clear design handover and support the launch through collaboration, review, and UX guidance.
Hi
Hi
Hi
Let's work together
If you’re shaping a new product, refining an existing one, or unsure where to start, I can help bring clarity, structure, and direction.